Fractional CMO
CMO-level thinking. Without the full-time CMO.
Senior marketing leadership when your business needs experience, clarity and momentum without the cost or commitment of a permanent executive.
Sometimes you need more than marketing support.
You need someone who can see the bigger picture.
Someone who can understand where the business wants to go, assess whether marketing is equipped to get it there and turn competing priorities into a clear plan of action.
Bowman Effect provides flexible, senior-level marketing leadership that can integrate into your existing organisation and start making an impact quickly.
Whether you're navigating growth, transformation, a change in leadership or simply need marketing to become more commercially effective, you get experienced CMO-level thinking applied directly to your business.
Where Bowman Effect can help
Strategy & direction
- Marketing strategy and planning
- Brand strategy and positioning
- Go-to-market strategy
- Growth priorities
- Customer strategy
- Budget strategy and allocation
Leadership & organisation
- Fractional marketing leadership
- Marketing organisation and operating models
- Team leadership and development
- Executive and board-level marketing support
- Cross-functional alignment
- Agency and supplier leadership
Commercial effectiveness
- Sales and marketing alignment
- Demand generation
- Account-Based Marketing
- Product marketing
- Marketing performance and ROI
- Customer engagement
Transformation & technology
- Marketing operations
- Process improvement
- MarTech strategy
- Marketing automation
- Analytics and measurement
- Sales enablement
Experience that goes beyond marketing
Jennifer's career has spanned Integrated Marketing, Product Marketing, Product Management, Field Marketing, Sales Enablement, Customer Experience, Events, Marketing Operations, Compliance and strategic programme management.
That breadth creates a different kind of marketing perspective.
Marketing isn't considered in isolation.
It's viewed in the context of the product, the customer, sales, operations, technology and, most importantly, the commercial objectives of the business.
Proven in complex, multi-national organisations
Jennifer has more than 25 years of experience transforming marketing from a tactical support function into a strategic commercial partner, aligning campaign planning, product marketing, sales enablement, communications and customer engagement around shared business objectives. Working across complex, multi-national organisations and international markets, she has led geographically dispersed teams and agency partners across EMEA, LATAM, APAC and North America, balancing global strategy with the distinct commercial, cultural and customer requirements of each region.
- in marketing-influenced revenue
- $250M+
- integrated global go-to-market campaigns annually
- 40+
- global employees led, alongside agencies and cross-functional partners
- 27
- global marketing budgets
- Multi-million-dollar
- EMEA, LATAM, APAC and North America
- 4 global regions
She has also led enterprise implementations of Salesforce Marketing Cloud, Marketo, Seismic, Cvent and other marketing and sales-enablement technologies.
Flexible by design
Fractional leadership shouldn't mean fractional commitment. Bowman Effect can work with you in the way your business needs.
Fractional CMO
Ongoing senior marketing leadership for a defined number of days each month.
Interim leadership
Experienced marketing leadership during a transition, transformation or while recruiting a permanent executive.
Strategic project
Senior ownership of a defined marketing challenge, transformation programme or strategic initiative.
Executive adviser
Independent marketing counsel for CEOs, leadership teams and existing marketing leaders who value an experienced external perspective.
What you get
Not another layer of management.
Not a strategy document that sits on a shelf.
And not a consultant who disappears once the recommendations have been made.
You get a senior marketing partner who can diagnose the challenge, establish the strategy, align the right people and help turn the plan into action.
THE RIGHT EXPERTISE.AT THE RIGHT MOMENT.
If your business needs senior marketing leadership but doesn't necessarily need another permanent executive, let's talk.
Discuss Fractional CMO support