What's new · 6 October 2026

G2E was incredible!

Old friends, new connections and the industry agenda at G2E 2026 — and why now is the time to make your 2027 marketing and events work harder.

Last week was about reconnecting with old friends, making new connections, and hearing first-hand what's on the agenda across the gaming industry.

Now, as the follow-ups begin (and event final invoices start rolling in) and planning cycles turn the focus to 2027, it's a great time to think about how to make your marketing and event investments work harder.

Whether you're looking to optimise the cost of your trade show programme, create greater impact for your customers, or extend your presence beyond the show floor with private events and experiences for a dedicated audience, Bowman Effect can help.

Additionally, if 2027 calls for stronger strategic marketing leadership — without adding a full-time CMO — we provide Fractional CMO services to help turn plans into focused, commercially driven action.

Planning your 2027 marketing or event strategy? Let's talk.

Big Thinking. Precisely Applied.

Also on LinkedIn.

Planning 2027? Let's talk

Jennifer Bowman in a pink jumpsuit beside the illuminated G2E sign on the show floor at G2E 2026 in Las Vegas.

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